*More Missions will be added as our business areas (environmental problems to overcome) grow.
About
Founding Story
Once upon a time, a young man traveled the world. In the jungles of South America, the deserts of Africa, the rivers of India, he saw litter everywhere, threatening the environment and public health, and no one seemed to notice. Shocked, he stood up with his friends.
"What if we used social media to spread litter picking around the world?" "We also need a yardstick to measure how serious the problem is." "The litter we collect should be recycled." "Someday we will overcome every environmental problem." At first they were laughed at and told no, but with the support and participation of many people, the movement grew.
Today, Pirika users have picked up more than 460 million pieces of litter in 137 countries and regions, and the distance we have surveyed is more than 50 times around the Earth.
Pirika is a company that takes on pollution and destruction of the global environment, starting with litter, to make the world clean.
Vision
Values
What we value and how we act at Pirika
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01
Everything is for solving environmental problems
Pirika exists to solve and overcome environmental problems. We must always be aware that every activity and decision at Pirika connects to solving them, and keep asking ourselves if it does.
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02
Pursue customer value, too
Customers are important partners in solving environmental problems together. If solving the problem and customer value conflict, we do not simply pick one. We look for a way to achieve both.
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03
Raise our everyday standards
Pirika aims to be the best in the world at solving environmental problems. We expect high everyday standards from our members in skills and results, and the standards themselves are raised every day.
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04
Make everything clear
We make everything clear with the 5W1H and numbers. When the owner, plan, or reasons are vague, we ask frank questions and make decisions to clarify them.
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05
The person who makes the first draft is the most respected
To make or propose anything, someone has to make a first draft. Smart-sounding comments and objections only exist because a draft exists. We truly respect people who have the courage to make one.
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06
Rely firmly on facts
When we take on environmental problems no one has solved yet, facts are what we rely on most. Pirika decides and acts based on facts, not on the mood of the room or on assumptions.
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07
Try many things, small and fast
We know we are not smart enough to be sure about untested ideas. We design experiments to be cheap and small, try many of them quickly, and carry out the ideas that look promising. This lets us take paths that may look reckless but that we believe are promising.
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08
Take responsibility and build trust by delivering
We solve environmental problems not because society asks us to, but because we choose to. We believe that is why we can solve the real problem. In society and in the company, let us take on responsibility ourselves and do our best to fulfill it. Trust will follow.
Members
Fujio Kojima
Representative Director
Noticed the litter problem while traveling the world. Founded Pirika in 2011.
Takayuki Murakoshi
Head of Services Division
Joined Pirika in 2019 after working at Google and elsewhere.
Yu Mitsui
Head of Administration
Joined Pirika in 2015 after working at an education startup founded at Waseda University.
Masato Kuki
Tech Lead
Previously developed software for car electronics. Now develops software for survey products.
Kiyoe Kunisawa
Design
Joined Pirika in 2021 after working as an in-house designer at a paper company and a sake brewer.
Megu Tsuchimura
Consulting
Studied marine plastics in graduate school. At Pirika, works on consulting for ministries and local governments.
Saori Sawamura
Sales
Worked in sales at a SaaS e-commerce system company. Joined Pirika in 2021.
Kohta Asamidori
Sales
Joined Pirika after working in sales at a company that develops work-assist robots.
Yuki Mori
Marketing
Has led new businesses in many industries. Turns intuition into marketing strategy by understanding why people act.
Yuri Minoda
Customer Success
Joined Pirika in 2022 after more than 15 years at an ERP software company.
Naoko Yaginuma
Corporate
Joined Pirika after back-office experience at nonprofits, startups, and listed companies.
CEO Message
Every May, the month we launched the litter-picking app Pirika, I remember my grandfather, who understood me best. He always told me, "Do what you love." He passed away five days after Pirika was released.
I love science. Environmental problems, created in part by science, may be the greatest threat to humanity in the 21st century. My dream is to overcome them with the power of science. I had told my grandfather about this dream since I was a child, and Pirika was born to make it come true.
Starting with litter leaking into nature, I aim to solve every environmental problem someday. However many years it takes, and whatever detours I have to make, I want to keep moving forward step by step.
Representative, Pirika, Inc. / Pirika Association
Fujio Kojima
Organization
Pirika, Inc.
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Established
November 21, 2011
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Representative
Fujio Kojima (Representative Director)
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Address
102-0073
1-4-7 Kudankita, Chiyoda-ku, Tokyo, Japan
Google Maps
Pirika Association
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Established
April 26, 2018
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Representative
- Fujio Kojima (Executive Director)
- Naoya Takahashi, Takayuki Murakoshi, Mariko Ichimura, Shinya Inoue, Kotaro Yamamoto (Directors)
- Kenji Hosokawa (Auditor)
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Address
102-0073
1-4-7 Kudankita, Chiyoda-ku, Tokyo, Japan
Google Maps