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Seminar Announcement
The Unexpected: The Reality of Expanding into Asia, from Someone Who Worked in Vietnam on a JICA Project

2026.07.17

The Unexpected: The Reality of Expanding into Asia, from Someone Who Worked in Vietnam on a JICA Project

This seminar is held in Japanese.

“We want to expand overseas, but the risks scare us.” “We cannot imagine what will happen on the ground.” This seminar is for people like you.
Fujio Kojima, CEO of Pirika, will interview Zenji Yoneda of Osumi Co., Ltd., who set up a local company in Vietnam and has run business there, including through a JICA Partnership Program project.
You will hear the reality of expanding in Asia that textbooks do not tell, from someone who has lived and worked there.
Questions in advance are welcome.

Register for the seminar here

Seminar details

“The Unexpected: The Reality of Expanding into Asia, from Someone Who Worked in Vietnam on a JICA Project”

Date and time: Thursday, August 20, 12:00-13:00 JST

Format: Online (Zoom webinar)

Fee: Free

Audience:

• Business owners and staff of companies considering expanding overseas, especially in Southeast Asia
• People interested in expanding overseas with public support such as ODA and JICA
• People who want to expand overseas but cannot picture how to operate locally

Organizer: Pirika, Inc. / In cooperation with: Osumi Co., Ltd.

Planned program

Yoneda’s career and Osumi’s business in Vietnam
What he learned only after moving there: the unexpected
What worked and what did not
Different political systems and how to approach each country
Communication with the Japan side: gaps between the local office and headquarters
Q&A

Recommended for

People considering business in Asia who do not know local conditions
People interested in expanding overseas with public support such as JICA and ODA
People who want hints on how to operate and make decisions locally
People hesitating because “overseas seems high-risk”

Speakers

Zenji Yoneda

Director, Osumi Co., Ltd. and President, Osumi Vietnam

After graduating from the Faculty of Economics, Tohoku University, he joined the general trading company Tomen Corporation (now Toyota Tsusho Corporation) and worked in the import and export of automobiles and transport equipment.
After postings in Saudi Arabia, Thailand and China, he joined Osumi Co., Ltd. in 2019 and set up Osumi Vietnam (a local company) the next year. He runs energy-saving consulting and environmental improvement services for Japanese manufacturers.
From 2021 to 2025, a joint venture of Yokohama National University and Osumi ran the “JICA Partnership Program (Grassroots Technical Cooperation): Project for Effective Energy-Saving Improvement for Citizens of Da Nang, Vietnam,” contributing to Da Nang’s development as an environmental city.

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